HTML - Meta Tags
The tag defines metadata about an HTML document. Metadata is data (information) about data. tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. Metadata will not be displayed on the page, but is machine parsable. Jun 01, · Meta tags are HTML elements in the head section of your website. Search engines use them to learn specific information about your page, such as the title and description of the content. While these meta tags won’t be displayed to readers on your website directly, they are a vital piece of any technical SEO bantufc.com: Sidra Condron.
A meta tag is a line of HTML coding that contains metadata about a webpage. There whxt two common types of meta tags — meta description tags and meta keywords tags.
Meta description tags describe, in some way, the webpage. Both types of tags are located in the heading section of your HTML code and usually below the title. The purpose of js tags is to inform web crawlers about your page.
They existed before search engines, but today, they primarily used in terms of search engine optimization SEO. Using them may help web crawlers more easily index your pages in search engines, but htmp, not all web crawlers aa robots pay attention to these tags anymore. Some still do though, and learning how to create a meta tag on each page may help promote greater visibility on certain search engines, and may increase the likelihood of your page coming up as a choice when people search under alternate but related on to how to change the alternator content.
Some web crawlers may ignore a meta description tag and substitute its own. Smaller search engines may specifically use your description meta tag as the page description, so be certain about what you put in there. Content meta tags may also be ignored to a degree, especially if the words are not listed in your content. If you plan to optimize your search results, use any and all content tag words at least once on your page.
Using your main keyword several times is id important. People tend not to be fooled by keyword repetition. She is especially passionate about reading and writing, although her other interests include medicine, art, film, history, politics, ethics, and religion. Tricia lives in Northern California and is currently working on her first novel. Please enter the following code:.
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What Are Meta Tags?
Sep 10, · The metadata means information about data. The tag in HTML provides information about HTML Document or in simple words, it provides important information about a document. These tags are basically used to add name/value pairs to describe properties of HTML documents, such as expiry date, author name, list of keywords, document author, etc. This tag is an . The element is used to add machine-readable information to an HTML document. Information added with the tag is not displayed to website visitors but is provided for use by browsers and web crawlers. Jan 25, · A meta tag is a line of HTML coding that contains metadata about a webpage. The information in the tag doesn't change how the page looks; it won’t be seen by the website viewer, unless they are viewing your source code. There are two common types of meta tags — meta description tags and meta keywords tags.
We all talk about on-page and off-page SEO and how useful it is for boosting the ranking potential of your site. There are a lot of different meta tags, and each one has a specific purpose, often related to telling search engine crawlers and browsers how to interpret your site.
But not all meta tags are created equal—some impact how your content appears in the SERP while others tell crawlers and browsers how to interpret your page. Meta tags are HTML elements in the head section of your website. Search engines use them to learn specific information about your page, such as the title and description of the content.
Each of these tags provides an important piece of information about how web crawlers should parse the metadata on your website. This defines the character encoding for your website. UTF-8, also known as Unicode, is the character encoding that covers almost all of the characters and symbols in the world. This tag summarizes your page's content and will display below the title in the SERP and will tell searchers whether or not the page will help answer their query. Just keep in mind that Google can also pull content from your page directly for various different search features.
In the screenshot, we also see the following meta tags:. All three of these impact how your entire page will be displayed on different browsers or mobile devices. And the list goes on. Including these tags can drive traffic back to your site and promote your brand. Think of meta tags as a kind of roadmap for search engine crawlers. Whenever a bot lands on your website, its goal is to learn as much as possible and bring that data back to its respective search engine for indexing. We can break down the different meta tags based on what they tell crawlers about your website.
There are meta tags that:. As soon as a crawler lands on your site, the bot needs to understand how to interact with it. Some of these elements will be defined at the site level, like charset and hreflang , but others will define how specific pages should be crawled. We referenced this earlier, but this meta tag is one of the first things a crawler needs to know when they access your website.
This is a simple way to define the content of a website that is static across the entirety of the content you produce. The other way is through the use of an hreflang meta tag, which is more often used for indexing a multi-lingual website. This example includes a website that has both an English and a French version. That ensures that the English variant will appear in English search results and the French variant in French results.
Sometimes you may need to tell crawlers to bypass certain pages of your website for indexing. Whether those pages contain sensitive data or are just not built to show up in the SERP, applying a robots meta tag with the noindex designation will make any crawlers ignore that page.
The keywords meta tag was originally created to define a set of relevant keywords for specific pages of your website. Google et al. But it is still something you might see in older websites that have been around since the early s.
It helps to be familiar with what you need as well as what you don't need. This meta tag tells search engines which page is the master copy of any given page. Using this tag also helps you cut down on the time it takes for crawlers to read your entire site, which mitigates any negative impact on site speed while they move through every page.
Site verification is a process where you claim ownership over a given page of your website. The site verification meta tag is not the only way to verify your site with Google and is therefore used more as a backup verification method.
It will ensure that the content is linked to the correct Google account of your choosing. Whenever someone searches for a particular question or keyword, search engines have to decide what results are the best match to answer that question.
These meta tags will help you manage how your website appears in the different browsers and devices that searchers use. Many will be set directly at the website level, but you still need to understand how they work to ensure your technical SEO is the best it can be.
The viewport tag is one of the core components of mobile responsiveness. This meta tag gives browsers the information they need to render your site correctly across multiple different devices. Failing to do so can create a poor experience when people browse your website, which can negatively impact your rankings in the SERP.
This meta tag is a method for telling a given page to refresh every X number of seconds. Spam websites often use this tactic to increase the amount of ad revenue they can gain from a given page by updating the ads that are displayed a number of times per each site visit.
There are also a lot of other methods to refresh that are much better for SEO. Meta tags dictate much of how web crawlers interact with your website, so you need to get them right. There are also plugins like Yoast for WordPress that make the process of updating meta tags easier.
In some cases they guide you toward best practices for SEO. As with any HTML, the syntax you use is set. Use resources like W3 to double-check how to write these meta tags before going live with any updates. Character limits are also important, especially for your meta title and description.
It is generally accepted that a meta title should be no more than 60 characters, and a meta description should be no more than characters.
Take this example, where the second sentence of the meta description is cut off abruptly without providing any information. That, in turn, will give searchers a better overall experience interacting with your website in the SERP. When you use the right meta tags in the right way on your website, they tell search engines everything they need to know about your website.
Having that data readily available makes it easy for crawlers to parse the data and bring it back to be indexed. Optimizing your meta tags can, therefore, positively impact your ranking ability and provide searchers with a better overall SERP experience. What Are Meta Tags? HandheldFriendly tells browsers and web crawlers that your site uses mobile markup—meaning that the page is optimized for mobile browsers.
Viewport tells browsers how to control the page's dimensions and scaling when your site is viewed on different devices desktop, phone, tablet, etc. Meta Tags That Define How Your Website is Rendered These meta tags will help you manage how your website appears in the different browsers and devices that searchers use. Example of a truncated meta description on Google. Meta Tags Tell Search Engines Important Information Quickly When you use the right meta tags in the right way on your website, they tell search engines everything they need to know about your website.
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